Industry Relations

Alliance Hotels is a member of the following organisations:


Scottish Tourism  Forum                                                                          
The Forum is an independent trade body comprising trade associations, businesses, marketing and local area tourism groups who earn their living from tourism or have an active interest in tourism. Our purpose is to support the effort to have tourism recognised as Scotland's foremost sustainable industry and unite tourism interests with effective and independent communication and lobbying. Our aim is to make a meaningful contribution to the improvement of Scotland's international competitiveness and business performance. Success in achieving our aims will result in a stronger Scottish tourism product, which in turn adds business and value to members' products. There are 20,000 tourism businesses in the country, generating £4.2 billion value to Scotland p.a. Tourism is set to grow to over £6.0 billion by 2015. Over 215,000 people are employed in the industry, more than 8% of the total workforce.

Tourism Innovation Group Scotland TIG
TiG comprises an active membership of over fifty businesses, encompassing business leaders and established entrepreneurs from across tourism, joined by key representatives from the principal national support agencies.  The Tourism Innovation Group’s vision is to be the driver of long term strategic change in Scottish tourism. TiG concentrates on innovative thinking and brainstorming ideas as well as influencing via effective channels.

Institute of Hospitality 
The Institute of Hospitality is the professional body for managers – and aspiring managers – working in the hospitality, leisure and tourism industries.  With over 10,000 members in the UK, and in more than 100 countries worldwide, we aim to offer support to our members throughout their careers in the industry.  The Institute is managed as an educational charity, with its primary purpose being “to promote the highest professional standards of management and education in the international hospitality, leisure and tourism industries”. We exist to benefit members in their professional and career development, while continuing to improve industry sector standards.

Hotel Marketing Association
The Hotel Marketing Association is the official branch of the Chartered Institute of Marketing specifically for the hotel industry. The HMA is supported by many of the hotel companies in the UK and its membership comprises sales, marketing and operations personnel from small and large hotels and companies alike. The one thing our members all have in common is a desire to learn more about hotel marketing. We exist to provide education in hotel marketing, to raise the standard of hotel marketing and to endorse good marketing practise. We also provide an opportunity for members to network with others from the industry and share ideas and opinions.

Hotel Electronic Distribution Network Association - HEDNA 
HEDNA is an international association focused on identifying distribution opportunities and providing solutions for the lodging industry and its distribution community. HEDNA is a not-for-profit trade association whose worldwide membership includes executives and managers from the most influential companies in the hotel distribution industry. Founded in 1991, all of HEDNA´s activities are intended to stimulate the booking of hotel rooms through the use of Global Distribution Systems (GDSs), the Internet and other electronic means. HEDNA brings all segments of the hotel industry together to evolve systems and services into electronic distribution that is easy and efficient.

Institute of Travel Management ITM

The Institute of Travel Management is the leading professional body for buyers, managers and suppliers of business travel in the UK and Ireland. ITM's 1,000 members come from large corporate, government departments & NGOs, SMEs and travel suppliers such as airlines, hotel companies, rail, car rental, technology and travel management companies.


Institute of Directors IOD

The IoD is a non party-political business organisation founded by Royal Charter in 1903, currently with around 55,000 members.

The IoD has always championed the entrepreneur and seeks to provide an environment conducive to business success. For any company to prosper, directors will be continually engaged in making decisions involving innovation, risk and investment. Entrepreneurial activity needs to take place within a solid, strategic framework.

Informed decisions depend upon knowledge and experience. The IoD has always been dedicated to providing directors with the information and advice they require to help their business succeed.

Over the last 5 years, membership has grown by over 11,000 members and includes directors from many sectors of the economy - from media to manufacturing, e-business to public sector. Members include CEOs of large corporations as well as entrepreneurial directors of start-up companies. They are represented in 92% of FTSE 100 companies, whilst 70% of our members are directors of small and mid-sized enterprises

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