Since the mid '80s, Vietentours has been a name associated with high-value experience and incentive travel throughout the world. For years now, sporting events have progressed to being noteworthy events in the social calendar. They are becoming more and more popular as hospitality events and incentives for companies. Vietentours has adapted to this trend by ensuring that their core business now lies in the area of organisation planning of hospitality programmes for major sporting events such as the Olympic Games in Beijing in 2008.

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