Jan – March 2004      

SDI commissioned Alliance Hotels to carry out a scoping exercise which will help SDI tackle the issues facing Scottish tourism businesses venturing into international markets. The work aims to provide an understanding about the practical processes and steps a tourism business should consider when looking internationalising - such as routes to market, performance management and e-commerce.
From this, SDI aims to identify the areas where they and Scottish Enterprise can intervene, and implement some recommendations.

Sept – Dec 2004   

During this period, Alliance Hotels developed the "Win Worldwide Toolkit" on behalf of SDI – please see enclosed a copy of the toolkit

Feb 2006       

A one week business development mission to the key market of Germany in order to support the following Scottish-based Tourism companies was arranged by Alliance Hotels:

Adventure on Wheels, Boots n Paddles, Broxmouth Park, Cringletie House Hotel, Rabbie's Trail Burners, Rua Reidh Lighthouse, Speyside Wildlife, Wilderness Scotland

Dec 2004 – Feb 2008   

Following on from the development of the toolkit, one day workshops on how to use the Win Worldwide Guide were held throughout Scotland by Alliance Hotels


  • Win Worldwide - Folder (Adobe Acrobat PDF file, 853.2Kb) - Download
  • Win Wordwide - Inserts (Adobe Acrobat PDF file, 77.0Kb) - Download

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